A problem well defined is half solved. Research gathering and product planning is an essential first step and is useful during all stages of design.
User experience is not only effected by high level decisions. Careful handling of hierarchy, placement, and form when realizing products is necessary.
Using Invision, Principle, Framer I prototype to discover problems, create answers, and build consensus before handing designs off for production.
Creating compelling imagery is important because it shapes our perception and can either forge connections with people or be lost in visual noise.